The Rise of Micro-Influencers: Why Brands Are Choosing Small Over Big
In the ever-evolving world of digital marketing, a new trend is taking over: brands are shifting their focus from big-name influencers to micro-influencers. Unlike traditional celebrities or macro-influencers with millions of followers, micro-influencers typically have between 10,000 and 100,000 followers. Despite their smaller audience, these influencers offer something that large-scale influencers often lack: authenticity, higher … Read more